Korea Zinc to Build $7.4 Billion Critical Minerals Refinery in Tennessee With U.S. Government Backing 
United Airlines Tokyo-Bound Flight Returns to Dulles After Engine Failure 
SpaceX Begins IPO Preparations as Wall Street Banks Line Up for Advisory Roles 
SUPERFORTUNE Launches AI-Powered Mobile App, Expanding Beyond Web3 Into $392 Billion Metaphysics Market 
Robinhood Expands Sports Event Contracts With Player Performance Wagers 
Treasury Wine Estates Shares Plunge on Earnings Warning Amid U.S. and China Weakness 
iRobot Files for Chapter 11 Bankruptcy Amid Rising Competition and Tariff Pressures 
Fortescue Expands Copper Portfolio With Full Takeover of Alta Copper 
Nvidia Weighs Expanding H200 AI Chip Production as China Demand Surges 
Sanofi’s Efdoralprin Alfa Gains EMA Orphan Status for Rare Lung Disease 
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy 
Woolworths Faces Fresh Class Action Over Alleged Underpayments, Shares Slide 
Strategy Retains Nasdaq 100 Spot Amid Growing Scrutiny of Bitcoin Treasury Model 
FDA Says No Black Box Warning Planned for COVID-19 Vaccines Despite Safety Debate 
Coca-Cola’s Proposed Sale of Costa Coffee Faces Uncertainty Amid Price Dispute 
California Jury Awards $40 Million in Johnson & Johnson Talc Cancer Lawsuit 
Budweiser Select will soon be in the markets again after the beer company decided to revive the brand. This comes after it was revealed that more and more Americans are drinking light beer these days.
The comeback of good less calorie beer
With the apparent shift to lighter beer by most Americans, Anheuser-Busch, the brewer that makes Budweiser and Bud Light beers, is planning to release its own light beer product called the Budweiser Select. The plan is to deliver the beer nationwide soon.
In the past, the beer with just 99 calories was only available in St. Louis, and Anheuser-Busch is now distributing it across the U.S. The company stated that it had made the decision “in response to growing consumer demand for a lower calorie beer option."
"We started to see traction with Budweiser in 2020 and wanted to answer the growing need for a Budweiser with fewer calories," Budweiser's marketing vice president, Monica Rustgi, told CNN Business. "It was pleasant to see the offering already there."
The goodness of the Bud Select brand
The marketing VP added that their aim is to attract Bud drinkers who are loyal fans of their brand. Those fans who are cautious of their health may go for Budweiser Select since they can enjoy the beer without any worries.
Each Budweiser Select is packed in 12-ounce bottles and cans in various sizes and has only 3.1 grams of carbs. Its alcohol volume is just 4.3%, so it is best for those who watch their calorie intake. It will be available at the same price as the regular Budweiser beer.
The demand for light beer
Budweiser Select was on the market in the U.S. from 2005 to 2010, and now with the increase in sales for light beer, it is being relaunched. VaynerMedia will be in charge of creating campaigns to let everyone know that the light beer brand is back.
“Whenever we go into the St. Louis market and see the diehard following behind Bud Select, it’s always been like, ‘Wow!’ The people are clearly showing us, where it’s distributed, that they love this product,” Adage quoted Rustgi as saying in another report when asked why Budweiser select is making its comeback.
She added, “We know that once we launch this, anyone that’s moved out of St. Louis will be very excited about the ability to get their hometown classic.”
