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Burger King revealed on Monday, Nov. 1, that it has partnered with Robinhood, a financial services company, to carry out its latest offering for its loyal customers. The fast-food giant will be giving away cryptocurrencies including Bitcoin, Ethereum, and Dogecoin to its Royal Perk loyalty members.
Burger King said that a total of 2 million cryptocurrencies is set to be given away as prizes for its latest promo. Members of the chain's Royal Perks have a chance to take home the "side of cryptocurrency" starting this week.
USA TODAY reported that from Nov. 1 to Nov. 21, loyal customers of Burger King in the United States would be given free cryptocurrency if they will buy $5 or more worth of food items in any of its participating restaurant outlets. The company will be mainly giving away Dogecoin (DOGE), and other lucky customers will also have the opportunity to win Bitcoin (BTC) or Ether (ETH).
Then again, customers must sign up and have an account with Robinhood Crypto so they can receive their prizes. Customers must buy through the Burger King app or on its website and make sure to click the "My Code" button during checkout to generate a 6-digit code. The button will not be present in locations that are not accepting the code.
The prizes include 2 million Dogecoin, 200 Ethereum, and 20 Bitcoin. The crypto rewards for the giveaway promo are set to be drawn from this huge prize pool. It should be noted that customers are only allowed to claim one prize per day, regardless of the number of qualified purchases.
Based on the promotion rules, customers must be a member of Burger King's Royal Perks program. He or she must be 18 years or older to sign up and join the sweepstake. Members will be receiving an email for a link and their six-digit prize code to win a cryptocurrency reward.
"As a brand, we are always looking for ways to reward our most loyal guests with exclusive offers that are exciting, unique, and culturally relevant," Burger King explained through the promo announcement as to why it chose to get into crypto. "Cryptocurrency has been a hot topic of conversation recently, but we know it can be difficult to understand. That's why we wanted to bring crypto to our guests in a way that was accessible and digestible (literally and figuratively) – through our food."
