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Burger King is finally expanding its business in Poland through a deal with McWin, a private investment firm that focuses on food tech, clean tech, life science, fintech, mobility space tech, and digitalization. The fast-food chain brand inked a master franchise agreement with the latter to add more store locations in the Polish nation.
As per QSR Web, the contract between Burger King and McWin also includes an agreement for the development of the brand so it can further grow in Poland. The two firms agreed to set up more than 200 new outlets across the country.
The burger joint has been in the region since 2007, and now it is ready to expand further through the new master franchisee deal. It was reported that McWin is planning to start with the opening of 20 new locations after acquiring BK SEE Poland S.A., a Warsaw-headquartered enterprise firm. When McWin bought the said company, it effectively became the master franchisee of Burger King in Poland.
McWin's goal is to build over 200 BK restaurants, and this will be the very first investment of the McWin Restaurant Fund, a unit that provides support to brands so they can improve their operations and eventually grow past their own perimeters.
"We are excited to share big news from Poland, where we have announced plans to expand Burger King throughout Poland with McWin as our new Master Franchisee," Burger King International Markets' president, David Shear, said in a press release.
He added, "We know that guests here love our world-famous flame-grilled flavor and experience our brand their way through personalized digital innovation. We see this project as an important part of a larger plan to expand in Central and Eastern Europe that will allow us to bring our iconic brand featuring our great-tasting food to more guests than ever before."
Finally, McWin's founding partner, Steven K. Winegar, also expressed excitement about the new deal with Burger King. He said that they could not wait to work and believes that this agreement is a new beginning for McWin and the restaurant chain's meaningful chapter.
