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Burger King, an American fast-food company known for its Whopper burgers, has been experiencing lower sales, and for this, it has been using various strategies to lift its sales once again. Recently, the burger joint had a viral jingle titled “Whopper Whopper,” and it was revealed that it would use the song’s popularity to its advantage.
Burger King will take this chance to boost its sales and counting on the “Whopper Whooper” jingle to do this is now part of its turnaround plan which has been formed after two of its biggest franchisees were forced into bankruptcy due to economic uncertainties.
According to Reuters, Burger King’s advertisement that featured the jingle was continuously played during the National Football League (NFL) playoffs earlier this year. The song quickly became very popular, and this drew many younger customers to the BK stores.
With the jingle already viral on social media, Burger King posted the catchy song on the TikTok platform so fans and customers could freely make their own remixes. BK also released it on Spotify, where fans streamed the jingle more than 3 million times. Thus, the restaurant chain is looking into the jingle to help it gain more sales amid the economic situation.
Moreover, Burger King also made a follow-up to its viral “Whopper Whopper” jingle and launched the "You Rule" marketing campaign. It also renovated its stores to upgrade them and add modern technology as part of its “Reclaim the Flame” scheme, where the company is investing $400 million.
As posted on the restaurant’s web page, "’You Rule’ is a key part of the new Burger King brand positioning, and will impact every Guest touchpoint from traditional advertising to the in-restaurant experience. It is about celebrating everyday royalty, and puts the Guest at the forefront of everything the brand does.”
In any case, the main aim for all of these efforts is to revive the Burger King brand and make it one of the leading burger joints not just in the U.S. but globally. Tom Curtis, Burger King’s president of the U.S. and Canada, said that he believes that sales will go up this year. "I am optimistic about the trajectory of sales in 2023," he simply said in an interview.
Photo by: Julian Steenbergen/Unsplash
