Why Manchester City offered Erling Haaland the longest contract in Premier League history 
Weight-Loss Drug Ads Take Over the Super Bowl as Pharma Embraces Direct-to-Consumer Marketing 
LA28 Confirms Olympic Athletes Exempt from Trump’s Travel Ban 
Apple Eyes U.S. Formula 1 Broadcast Rights in Major Sports Streaming Push 
From Messi to Mika Häkkinen: how top athletes can slow down time 
Baidu Approves $5 Billion Share Buyback and Plans First-Ever Dividend in 2026 
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day 
American Airlines CEO to Meet Pilots Union Amid Storm Response and Financial Concerns 
South Korea’s Weak Won Struggles as Retail Investors Pour Money Into U.S. Stocks 
Trump Lifts 25% Tariff on Indian Goods in Strategic U.S.–India Trade and Energy Deal 
South Africa Eyes ECB Repo Lines as Inflation Eases and Rate Cuts Loom 
Trump Urges Hall of Fame Induction for Roger Clemens Amid Renewed Debate 
Once Upon a Farm Raises Nearly $198 Million in IPO, Valued at Over $724 Million 
Trump Plans UFC Event at White House for America’s 250th Anniversary 
Washington Post Publisher Will Lewis Steps Down After Layoffs 
Dollar Near Two-Week High as Stock Rout, AI Concerns and Global Events Drive Market Volatility 
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft 
The Chicago Bulls have tapped agency giant Sportfive to work on increasing their digital and social media presence ahead of the team’s trip to Paris for the NBA international series in January 2023.
In France, there are 5.5 million fans of the NBA and 1.4 million supporters of the Bulls.
Sportfive just started a French-language Instagram account for the Bulls to expand that. The firm will also debut a targeted marketing strategy covering onsite activations, strategic partnerships, and digital audience building in the run-up to the game in Paris.
According to Matt Kobe, the Bulls’ executive vice president of revenue and strategy, the NBA Paris 2023 Game created a tentpole moment for them, to build a strategy to support their priority of having long-term and sustained engagement with fans across the globe.
The Hamburg-based Sportfive previously partnered with the Bulls in 2020, as it aimed to secure additional partners outside of the US.
