Chipotle Denies Portion Sizes Hack After Keith Lee’s Viral TikTok Complaint

Chipotle addresses viral claims of reduced portion sizes highlighted by food creator Keith Lee, assuring customers of consistent serving sizes.

Keith Lee's Viral Complaint

The restaurant chain Chipotle, renowned for its generous portions of guacamole, meat, and cheese burritos, is less generous than it once was. But these ravenous diners have devised an unconfirmed, one-of-a-kind strategy to obtain additional sustenance.

Food content creator Keith Lee (@keith_lee125) expressed his dissatisfaction with the chain in an early May TikTok post, complaining about the reduced portion sizes of the meat. In the video, Lee sampled several Chipotle items, including a bowl containing chicken al pastor.

According to Business Insider, Lee searches the bowl with his utensil for a piece of chicken for several seconds while tense music from the game show "Who Wants to Be a Millionaire?" plays over the video.

Alleged Hack for Larger Servings

In a powerful display of collective voice, numerous users on social media have asserted that all you have to do is whip out your phone while your food is being prepared, and you will receive a larger serving.

Yahoo News shares that X user Alex Friedman (@heyalexfriedman) also claimed in a now-viral post that an apparent memo told employees to be more liberal with fillings if they suspected they were being videotaped.

Chipotle Denies Changes in Portion Sizes

"There have been no changes in our portion sizes, and we have reinforced proper portioning with our employees," said Laurie Schalow, who oversees corporate affairs and food safety at Chipotle. "If we did not deliver on our value, we want our guests to reach out so we can make it right."

Schalow said that when people place an order, they "can vocalize or digitally select their desired portions." A further source clarified that Chipotle has not yet communicated with staff about what to do if customers begin filming.

In a lighter tone, the chain has taken to TikTok to defend itself, sharing a video showing the restaurant's counter flooded with customers' phones.

Photo: Mike Mozart/Flickr(CC BY 4.0 DEED)