Asian Markets Slip as Precious Metals Cool, Geopolitical Tensions Weigh on Sentiment 
Anthropic Appoints Former Microsoft Executive Irina Ghose to Lead India Expansion 
Google Seeks Delay on Data-Sharing Order as It Appeals Landmark Antitrust Ruling 
LA fires: Long-term exposure to wildfire smoke is poorly understood − and a growing risk 
China Manufacturing PMI Rebounds in December, Offering Boost to Economic Growth Outlook 
How is Antarctica melting, exactly? Crucial details are beginning to come into focus 
Citi Forecasts a Volatile but Ongoing Bull Market for S&P 500 in 2026 
TikTok Expands AI Age-Detection Technology Across Europe Amid Rising Regulatory Pressure 
Burkina Faso and Mali’s fabulous flora: new plant life record released 
U.S. Dollar Starts 2026 Weak as Yen, Euro and Sterling Hold Firm Amid Rate Cut Expectations 
China Imposes 55% Tariff on Beef Imports Above Quota to Protect Domestic Industry 
BHP Posts Record Iron Ore Output as China Pricing Pressures Loom 
South Korea Exports Hit Record High as Global Trade Momentum Builds 
Oil Prices Slide in 2025 as Oversupply and Geopolitical Risks Shape Market Outlook 
Singapore GDP Growth Surges in 2025 but Outlook Remains Cautious Amid Global Trade Risks 
Coca-Cola and eight bottling partners launch a $137.7 million VC fund dedicated to sustainability innovations, managed by Greycroft. The Greycroft Coca-Cola System Sustainability Fund seeks to reduce the carbon footprint within the Coca-Cola system and the broader industry, investing in technologies across packaging, decarbonization, distribution, and supply chain.
The fund's primary objective is to support innovative solutions within the Coca-Cola system and beyond, fostering rapid scalability within the industry. John Murphy, the President and CFO of Coca-Cola expressed enthusiasm about the opportunity to pioneer advancements in sustainability.
Under this initiative, investments will be made in companies that have reached the point of commercialization. Coca-Cola and its bottling partners have previously invested in promising packaging tech startups. Noteworthy examples include Ioniqa, which transforms mixed-color, partly contaminated PET waste into clear, food-grade PET, and CuRe Technology, which applies polyester rejuvenation to target non-recyclable plastics.
Furthermore, several Coca-Cola bottlers have taken a proactive stance by issuing green bonds. The company is driven by the goal of ensuring 100% recyclable packaging by 2025 and intends to have 25% of its beverages sold in refillable/returnable bottles or reusable packaging by 2030.
Critics have raised concerns regarding the track record of major beverage companies in meeting their packaging sustainability commitments. Coca-Cola and PepsiCo, for instance, previously announced plans to use soda bottles made from 25% recycled PET in 1990 but discontinued them due to high costs.
In the pursuit of sustainability, Coca-Cola currently incorporates 15% recycled material in its PET bottles, while PepsiCo's plastic packaging contains just 7% recycled content. Both companies have set progressive targets to achieve 50% recycled content by 2030.
By uniting industry leaders and investing in cutting-edge sustainable technologies, the Greycroft Coca-Cola System Sustainability Fund aims to drive positive change within the beverage industry and inspire others to follow suit.
Photo: Krisztian Matyas/Unsplash
