Tesla Eyes $2.9 Billion in Chinese Solar Equipment to Power 100 GW U.S. Manufacturing Push 
Goldman Sachs Delays Bank of England Rate Cut Forecast Amid Middle East Inflation Risks 
OpenAI's Desktop Superapp: Unifying ChatGPT, Codex, and Browser Tools for Enterprise AI 
China Holds Lending Rates Steady Amid Global Oil Price Surge and Middle East Tensions 
Paraguay Central Bank Holds Interest Rate at 5.5% Amid Slowing Growth 
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Qatar's Economy Under Pressure: How Regional Conflict Could Reshape Global Investment in 2026 
Alibaba Bets on AI Agents to Unify Its Vast Digital Ecosystem 
Tesla FSD EU Approval Delayed to April 10 as RDW Completes Final Review 
Gold Prices Stabilize but Head for Worst Weekly Drop in Six Years Amid Iran War Inflation Fears 
Netflix Eyes South Korea for More Live Events as BTS Concert Livestream Approaches 
Booked to travel through the Middle East? Here’s why you shouldn’t cancel your flight 
Disaster or digital spectacle? The dangers of using floods to create social media content 
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder 
Iran-Israel War Escalates: Long-Range Missiles, Nuclear Site Strikes, and Global Energy Crisis 
In an ambitious crossover, Coca-Cola and Riot Games partner to launch a League of Legends-themed drink, Coca-Cola Ultimate, offering gamers a taste of experience points (+XP). Initially released in zero-sugar variety across China, South Korea, Latin America, and Africa, the drink will hit the U.S. and Canada on June 12, with regular and zero-sugar options.
Meanwhile, Coca-Cola Ultimate will be available in regular and zero-sugar varieties in the U.S. and Canada starting June 12. Coca-Cola Ultimate is housed in plastic bottles and cans. The cans have a Hextech blue glow and feature League of Legends branding.
According to a press release, Coca-Cola Ultimate gives drinkers the taste of "experience points," or +XP, which are earned by League of Legends players based on how much time they spend playing the game.
With the new flavor, Coca-Cola vows to "provide fans and players the taste of experience points (+XP) and celebrate every player's journey." The drink is part of Coca-Cola's Creations brand, which releases new limited-edition drinks promoted through fancy marketing campaigns. This one is the first video game-related beverage.
According to David Mulhall, Head of Business Development and Partnerships at Riot Games, they are honored to be the first gaming collaboration for Coca-Cola Creations.
He added that they are excited for their players to sample the unique +XP flavor, which is a bespoke collaboration with Coca-Cola.
Oana Vlad, Senior Director of Global Strategy at The Coca-Cola Company, noted that Coca-Cola Ultimate, their seventh Coca-Cola Creation, has an astonishing design, unlocks the +XP taste, and enhances the gameplay experience.
League of Legends will get some new challenges to help market the drink, and when you achieve them, you'll have access to exclusive Ultimate emotes. There are three challenges in total; one call for you to get seven assists in a game; another 12,000 gold; and the third, a victory in less than 20 minutes.
