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Solana-based NFT platform SolSea announced a strategic partnership with Coca-Cola Srbija on July 5th to launch exclusive Coca-Cola-branded NFTs and merchandise at the EXIT Festival, featuring an immersive installation, the 'Magic Mirror,' amplifying the event's digital experience.
In association with the renowned EXIT Festival, the joint venture between SolSea and Coca-Cola Serbia will offer these NFTs and merchandise. The EXIT Festival, held annually in Novi Sad, Serbia, during the first week of July, is set to take place from July 6th to July 9th in 2023.
One noteworthy aspect of this collaboration is the captivating festival installation called the "Magic Mirror," which has been highlighted by the NFT market ALL.ART. This groundbreaking installation adorns attendees with random merchandise, showcasing them in real-time 3D. Festival-goers can effortlessly capture and share these unique moments by scanning a QR code with their mobile devices.
In addition to the Magic Mirror, SolSea, and ALL.ART has leveraged the innovative capabilities of Solana to curate an exclusive collection of Coca-Cola-branded merchandise. Notably, this collection includes 3D models of short-sleeved and sleeveless shirts and a limited batch of 100 exceptional hoodies paired with corresponding NFTs. This extraordinary offering promises to enhance the allure of the festival, taking engagement with brands and merchandise to new heights.
While the current offer is focused on Coca-Cola's Serbian division, it is worth mentioning that Coca-Cola has previously been involved in various other NFT projects. In July 2021, they auctioned four charity NFTs for International Friendship Day, which were hosted on Ethereum (ETH).
In 2022, they introduced a second round of charity NFTs on Polygon (MATIC) to commemorate the same date. Moreover, Coca-Cola offered Pride Month NFTs for charity in 2022, and their Middle East division collaborated with Crypto.com to present FIFA World Cup Qatar NFTs.
It is exciting to witness major brands such as Marvel, Starbucks, and Porsche delving into the world of NFTs, further reflecting this emerging technology's growing significance and impact.
Photo: Solen Feyissa/Unsplash
