Coca-Cola has collaborated with TMELAND to open a new metaverse zone for Coca-Cola's Fan Festival.
Accessible for the first time via WeChat mini-programs, users can create their own digital Coca-Cola avatar and explore the virtual space.
Users can shop in the metaverse and play a variety of games, as well as snap a photo with virtual celebrity avatars such as Coca-Cola brand spokesperson Yang Yang.
Coca-Cola has also created a rewards system where points can be gained by buying bottles of coke offline, scanning QR codes, and interacting in the metaverse.
Coca-Cola’s virtual community also gives lesser-known brands a platform to advertise and gain more commercial value.
TMELAND had also teamed up with Pepsi to throw a virtual concert and with Adidas Originals to throw a virtual music festival.
In the future, as technology expands, TMELAND’s mini program aims to allow brands to update the video content and products displayed in virtual rooms.


AstraZeneca Shares Sink After Wainua Trial Misses Key Heart Disease Goal
European Regulators Clash With U.S. Treasury Over Private Credit Transparency
Foxconn Q2 Revenue Surges Nearly 40% on Strong AI Server Demand
Mastercard Explores Sale of Majority Stake in UK Payments Firm Vocalink: Report
Bank of America Upgrades T-Mobile to Buy, Says LEO Satellite Fears Are Overdone
Morgan Stanley Says China’s Reusable Rocket Progress Poses Long-Term Challenge to SpaceX
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Japanese Yen Rises as Pension Fund Plan and BOJ Rate Hike Bets Weigh on Dollar
BHP Faces Port Hedland Strike Threat as Iron Ore Export Risks Grow
Stuck in a creativity slump at work? Here are some surprising ways to get your spark back
Asian Stocks Rise as AI Chip Rally Offsets Middle East Tensions
Why financial hardship is more likely if you’re disabled or sick
Nvidia Invests $500M in Firmus Technologies Ahead of Planned ASX IPO 



