Coffee Mate is set to launch its highly anticipated cold foams during the 2025 Super Bowl, marking the first time the brand will air an ad during the Big Game. Coffee lovers can look forward to these creamy, flavorful toppings, available at retailers nationwide starting in January.
Coffee Mate Teases ‘Un-Foam-Gettable’ Cold Foam Launch, Promising a Creamy New Coffee Experience
As the National Football League (NFL) approaches week eight, talk of the Super Bowl is already heating up. This year, Coffee Mate is set to make a unique mark on one of the world’s most prominent advertising stages. For the first time in its 60+ year history, the brand will air an advertisement during the Big Game, scheduled for Sunday, February 9. The ad will mark the launch of Coffee Mate’s highly anticipated cold foams and bring a new and exciting element to the Super Bowl ad lineup.
While the specifics of the commercial remain under wraps, the brand has hinted that viewers can expect something “un-foam-gettable” in the new year.
For those unfamiliar with cold foam, it’s a bubbly, milk-based topping typically served over iced coffee or cold brew. Cold foam adds a rich, creamy texture to beverages by aerating milk without warming them up. Coffee Mate’s new collection aims to make it easy for consumers to enhance their coffee experience at home with this innovative topping.
“With 1 in 5 coffee drinkers craving whipped topping on their beverages, and cold coffee on the rise, we couldn’t think of a better way to introduce our most experimental product yet,” said Daniel Jhung, President of Nestlé USA’s Beverage Division, in a press release.
Coffee Mate's Cold Foams Launching January 2025, Offering Delicious Flavors at Affordable Prices
Coffee Mate’s cold foam will be available at select retailers starting January 2025. Priced between $4.68 and $5.49, depending on the store, these 14-fl.-oz. cans offer excellent value for money, ensuring you can enjoy your favorite coffee with a delicious topping without breaking the bank.
As the launch approaches, coffee lovers are already eyeing the different flavors. The Brown Butter Chocolate Chip Cookie flavor might be famous for those looking to elevate their morning coffee ritual. Which flavor are you most excited about?


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