Cryptocurrency exchange startup Coinbase has announced its expansion into Japan with the opening of its office in the country.

The new office will be headed by fintech leader Nao Kitazawa, who has served as the COO of Money Design, a company that helped pioneer automated investment advice platforms in Japan. During his stint at Morgan Stanley, Kitazawa guided a fleet of impressive merger and acquisition deals and composition of funds in the real estate sector. He also sits on the board of the Fintech Association of Japan.

“Nao is a leader in the fintech space and we are excited to have him at the helm of our new push into Japan,” Coinbase said. “Nao’s passion for cryptocurrency combined with his extensive background provides Coinbase with a great foundation to successfully push into the largest cryptocurrency market in the world.”

Coinbase said that the Japan office will lay the foundation for the country’s crypto investors to access a range of its products. It will work closely with the Financial Services Agency (FSA) to ensure compliance with local laws.

“Upon our business registration with the FSA, Coinbase services available to Japanese customers will be provided with Japanese language translations for ease of use,” it added.