Daryll Knowles Explains How Entrepreneurs Can Leverage New Technology to Their Advantage

Technology is one of the best ways that businesses can gain a competitive edge in the 21st century. That is why Daryll Knowles, an entrepreneur and business executive from New South Wales, Australia, always urges his team members and fellow entrepreneurs to take full advantage of it. Daryll’s areas of expertise lie in pharmaceutical science, business administration, and entrepreneurship, which has led to him being the owner of several related businesses as well as a lecturer on these subjects. He touches on four key ways that entrepreneurs can leverage new technology to their advantage.

Provide Personalized Customer Experiences

Providing personalized customer experiences is just one way that entrepreneurs should be using technology to their advantage. Machine learning can be used by companies to gain a better insight into who their customers are and what they like. For example, it’s this type of advanced artificial intelligence technology that prompts those recommendations from Netflix or Amazon, based on the programs you’ve watched or the products you’ve bought. Having such key information will not only help you provide a personalized touch with your customers (a beloved part of small businesses), but it can also help you figure out how to improve or expand your list of products or services, shares Daryll.

Automate Office Tasks

Another way that entrepreneurs can leverage technology to their advantage, according to Daryll, is by using it to automate simple office tasks. Work-life balance is a struggle for nearly all entrepreneurs. In order to make more time for your personal life and to make your office more efficient, entrepreneurs should be automating as many tasks as possible. Artificial intelligence (AI) has the ability to do several time-consuming tasks that would otherwise be left to an entrepreneur or their employees. For example, current AI-run programs are able to respond to customer service requests and even track a company’s finances.

“Hire” a Virtual Personal Assistant

The schedule of an entrepreneur can be never-ending, which is why one way to make it easier on yourself (without blowing your budget) is to use a virtual personal assistant. AI-powered personal assistants have the capacity to take care of a number of important tasks, ranging from updating your calendar and setting reminders to scheduling meetings on your behalf. Apple’s Siri is an example of a pared down version of this. It’s really that simple! Knowles claims that while such tools may not be suitable for all entrepreneurs, they can be useful to those who are just starting out and don’t have the budget to hire a large staff.

Store Data on the Cloud, Says Daryll Knowles

Finally, Daryll asserts that all entrepreneurs in the 21st century should be storing their data on the cloud. The cloud has disrupted the way that entrepreneurs do business, making it more efficient and convenient than ever before. Knowles claims that the cloud provides essential services, like a backup for all company files, ranging from documents to images, and facilitates collaborations between team members. It allows anyone granted authority to access the files on any device, whether it be a laptop computer, a desktop computer, a tablet, or a mobile phone. Storing your company’s data on the cloud also makes it far easier for staff members to work from any location, which has become a necessity during the COVID-19 pandemic.

This article does not necessarily reflect the opinions of the editors or management of EconoTimes