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Disney Plus is raising subscription fees, capitalizing on the massive success of the Korean drama series “Moving.” The streaming giant's app usage skyrocketed by 130% following the drama's debut, leading to new membership rates in November.
Disney Plus’ move perfectly represents the idiomatic expression, “Strike while the iron is hot.” Likewise, as “Moving” gains traction not only in South Korea but in other regions as well, the streaming service provider will take this opportunity to apply higher fee rates.
As per Korea Joongang Daily, Disney Plus also saw a surge in its app usage nationwide. In the last week of August, its weekly app usage record reached a record high of 185 million minutes after the said supernatural drama that stars Zo In Sung, Cha Tae Hyun, and Han Hyo Joo was released on the platform. The number showed a 130% increase in app usage based on the data from WiseApp and Wise Retail research companies.
On Wednesday this week, Disney Company Korea announced on its website, “New users who subscribe to the streaming service after Nov. 1, is subject to new memberships and related fees.”
KBizoom reported that Disney Plus normally charges its subscribers KRW9,900 per month and KRW99,000 for the annual plan. But starting in November, the company will offer two membership options, and these are the Standard priced at KRW9,900 per month and KRW99,000 per year and the Premium plan, which costs KRW13,900 per month or KRW139,000 per year.
Disney Plus’ Premium Membership will allow subscribers to stream simultaneously on four different devices. The video quality is also upgraded up to 4K Ultra HD & HDR quality with Dolby Atmos audio.
Finally, commenting on the price increase, Disney+ said, “Through this membership policy change, we plan to provide subscribers with a wider range of global brand content, exclusive original content, and high-quality local storytelling collections as well as better values and more choices.”
Photo by: Marques Kaspbrak/Unsplash
