Good Burger opened its first brick-and-mortar restaurant at DAMAC Mall in April 2026, while Gulf News reported other Dubai operators target residential communities to reach nearby customers; the accounts include no performance data.
The burger brand says it launched in 2020. Gulf News identifies DAMAC Mall as being in DAMAC Hills and reported that co-founders Haider Al Assam and Luma Maklouf chose the site to build customer relationships instead of pursuing a busier mall. “We weren’t after the busiest mall,” Al Assam told Gulf News.
A Sept. 4, 2023, article credited to Time Out Dubai and posted on Vietnamese Foodies’ website said the DAMAC Mall restaurant was its sixth in Dubai and would serve DAMAC Hills, DAMAC Hills 2, Sustainable City and Townsquare.
Gulf News reported that The Training Room expanded to a rented facility in DAMAC Hills 2 in April 2024 and runs a seven-kilometer neighborhood route almost every weekend. The gym’s website lists a location in DAMAC Hills 2.
Gulf News also reported that Vietnamese Foodies founder Lily Hoa Nguyen said DAMAC Mall management helped with design, fit-out coordination and community marketing. The feature carried a partnership disclosure naming DAMAC Properties, the developer.
Mercore Ventures founder Nikki Alli told Gulf News that working from home in DAMAC Hills 2 saves commuting time and office costs. Gulf News also described The Hobbies Club, reporting that founder Aref Ali Al Abbar’s business began 30 years ago and grew through word-of-mouth.
In the Gulf News feature, operators described repeat visits and referrals as benefits of serving nearby residents. DAMAC said in a July 9 release that it had delivered 50,000 units, had more than 54,000 under construction and planned to hand over 8,800 residential units across Dubai in 2026. Those figures indicate the developer’s scale but do not show whether nearby businesses outperform those in busier commercial areas. The reported examples include no comparison of revenue, customer retention, profitability or survival.
