Iran’s AI memes are reaching people who don’t follow the news – and winning the propaganda war 
SK Hynix Reports Record Q1 Profit Surge Driven by AI Memory Chip Demand 
Chinese Robotics Stocks React as Humanoid Robot Marathon Sparks Competition Concerns 
DeepSeek Launches V4 AI Models with Enhanced Reasoning and 1M Token Context Window 
Elon Musk Faces French Probe Over X and Grok Amid Rising U.S.-EU Tensions 
John Ternus Signals Apple’s Future with Product-First AI Strategy 
$16B Michigan Data Center Project Boosts U.S. AI Infrastructure Expansion 
U.S. Raises Alarm Over Chinese AI Firms’ Alleged IP Theft Through Model Distillation 
Intel Stock Surges as AI Chip Demand Drives Strong Q2 Forecast 
Elon Musk Signals Intel 14A Chips for Tesla’s Terafab AI Semiconductor Venture 
Judge Dismisses Elon Musk’s Fraud Claims Against OpenAI, Trial to Proceed on Remaining Allegations 
Apple Stock Dips as Tim Cook Steps Down, John Ternus Named Next CEO 
Meta Expands AI Training With Employee Activity Tracking Tools 
Microsoft Commits $18 Billion to Expand AI and Cloud Infrastructure in Australia 
Huawei Expands Vietnam Presence Through Strategic Partnership with SHB Bank 
SpaceX Eyes $60B Cursor Deal to Boost AI Power Ahead of IPO 
Nvidia Pushes 800V Data Center Power Systems to Boost Efficiency and Cut Costs 
With the wave of NFT project announcements in the video game industry over the last few months, it is only a matter of time before another studio or publisher joins the hype. However, EA appears to be easing up on its take on NFTs or non-fungible tokens.
EA held its Q3 2022 earnings call on Tuesday, where CEO Andrew Wilson was once again asked about the company's view on making NFT part of its business. Wilson gave quite a lengthy response but the gist is he sees the rising adoption of NFTs similar to how previous new concepts like 3D and AR/VR came into the gaming industry.
Wilson added that collectability, which is a major selling point for NFTs, is expected to remain an important aspect of EA's products and services. "Whether that's as part of NFT and the blockchain, well, that remains to be seen," Wilson said (transcript via Motley Fool). "We'll evaluate that over time, but right now, it's not something that we're driving hard against."
Simply put, EA does not seem to be dismissing the possibility of dabbling with NFTs in the future. But Wilson's latest response on the subject is notably different from an earlier statement. In a financial call for Q2 in November, the CEO appeared to be more optimistic about potential NFT projects from EA. "I think that in the context of the games that we create and the live services that we offer, collectible digital content is going to play a meaningful part in our future," Wilson said at the time.
The slight change in EA's tune about NFTs is not entirely surprising, though. Over the previous months, other video game companies and personalities, such as Ubisoft and Square Enix, have announced NFT projects, and they were all met with a mostly negative response from both gamers and NFT critics.
While Ubisoft recently doubled down on its NFT plans and Square Enix's seems unaffected by the gamers' feedback, other studios quickly backed out of their blockchain efforts following public outcry. "STALKER 2" developer GSC Game World and "Worms" developer Team17 immediately pulled the plug on their NFT projects after getting backlash from fans. In Team17's case, several studios it worked with before as a publisher also spoke against incorporating NFTs into video games.
Photo by Guglielmo Basile on Unsplash
