Lotte’s exports ₩41.9 billion worth of flavored soju over past 6 years

Lotte Chilsung Co. exported 41.9 billion won (US$32 million) worth of Soonhari flavored soju between 2016 and 2021.

Soonhari, which is available in eight distinct flavors like apple, strawberry, and peach, was exported to to 37 nations, including the US, Vietnam, and the Philippines.

A company official attributed the strong demand for our Soonhari products to the growing popularity of K-content overseas.

Soju, a traditional Korean distilled liquor, has recently become more well-known outside of Korea.

Lotte created the Soonhari brand to appeal to foreign customers who are not accustomed to the soju's distinctive alcoholic flavor by substituting fruit ingredients.

Between 2019 and 2021, Soonhari sales in the Philippines and Vietnam increased by an average of 217 percent and 102 percent, respectively.

Additionally, Lotte reported that during the mentioned time, sales of the flavored soju increased by 49 percent and 45 percent, respectively, in China and the US.