KODAKOne, a blockchain-powered image rights management platform, will be the exclusive image registration, protection and license-monitoring solution for certain images and videos of Fernando Alonso, the two-time Formula 1 World Champion and World Endurance Championship (WEC) driver.

Earlier this year, photo giant Kodak announced its partnership with WENN Digital to launch a blockchain-based image rights management platform ‘KODAKOne’ and a cryptocurrency ‘KODAKCoin’. The final phase of KODAKCoin token offering kicked off on May 21, 2018.

WENN Digital has now announced that it has entered into an agreement with Alonso to protect his professional and personal images and videos – including currently archived items and images and videos taken in the future.

With this collaboration, Alonso’s global fan base would get an opportunity to access the to-be-launched KODAKOne Platform. They would not only be able to upload, register and protect their own photos and videos of the Spanish F1 racing driver, but would also be rewarded for doing so in certain instances.

“We live in a world driven by content distribution across different channels, especially during such large events as F1 and WEC,” said Alonso. “I’m very excited to know that I have the ability to reward my fans and professional photographers for their creativity, and that the content they produce can be protected by a single platform.”

In addition, Alonso and WENN Digital also intend to build a platform that will reward fans and media content producers for an array of products and services around Alonso.

“The announcement of KODAKOne becoming the exclusive image registration, protection and license-monitoring solution for all of Alonso’s images and videos reinforces our investment in KODAKOne, which should position itself as a dominate force in the digital image economy,” Shidan Gouran, President & CEO of Global Blockchain Technologies Corp., a lead investor in the KODAKOne platform, said.