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Facebook’s TikTok-like feature ‘Reels’ launches with potential earning opportunities for creators

Photo credit: Obi Onyeador / Unsplash

A TikTok-like feature on Instagram last year called Reels, and it has now launched on Facebook on Wednesday. The company also announced a program to help short-form video creators to earn money from their posts and broaden their audience.

TikTok is one of the go-to apps for people to share or watch short-form videos. ByteDance announced on Monday that its app had garnered a billion users just five years after its launch. Meanwhile, Facebook appears to use its reported 2.9 billion users to leverage the expansion of Reels’ availability.

Aside from posting Reels directly through Facebook, the social media giant said short-form videos shared on Instagram will also be “suggested to people on Facebook.” Reels shared, whether on Facebook or Instagram, will be displayed on the Facebook News Feed and Groups.

The integration of Instagram Reels to Facebook is still in testing, the company said in a blog post. “In this test, a small number of Instagram creators will see an option to have their reel recommended on Facebook,” the social media giant said. “The choice to do this is completely in their control.”

Reels on Facebook will be available first in the United States on Android and iOS. To further help Reels creators grow their audience, Facebook says it will add features so that viewers can follow them, “like,” leave a comment, and share their content directly from the videos.

Its launch will also offer a new way for creators to earn money online. Facebook says the Reels Play bonus will monetize content from “eligible creators” based on how their videos will perform on both Facebook and Instagram. 9To5Mac reports the Reels Play bonus will be initially available to creators who will receive an invite from Facebook.

Facebook is also making several tools for creators to customize their Reels. The company will offer a music library where creators can select songs for their Reels or record their own audio.

There is also a catalog of augmented reality (AR) effects, along with a multi-clip option so people can put together several videos into one reel. More basic tools are confirmed to be available at Reels’ launch on Facebook, such as speed control, timer, and a countdown.

Photo by Obi Onyeador on Unsplash

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