Ferrero Launches Nutella Gelato in Europe Amid Rising Ice Cream Competition

Ferrero has launched its new Nutella Gelato across Europe, providing an authentic hazelnut and chocolate experience just in time for the summer heatwave. This premium ice cream marks Nutella's 60th anniversary, offering fans a delectable treat.

Ferrero Introduces Authentic Nutella Gelato in Europe, Perfect for Beating the Summer Heat

It is summertime, and there is no more effective method of fighting the heat than indulging in a delectable ice cream. But this year, a new Italian product is poised to captivate the hearts of ice cream enthusiasts and chocolate enthusiasts who appreciate a historical chocolate spread.

Tourists traveling to Italy typically queue at bars and parlors to indulge in iconic indigenous ice cream varieties, including Nutella, lemon, almond, and pistachio.

Every ice cream parlor in Italy asserts that it has created a distinctive, creamy rendition of the popular hazelnut spread by incorporating Nutella and affixing a flavor sign that reads "Nutella" behind the glass counter where all the gelato is displayed.

Presently, there is a genuine article from the original manufacturers. Ignore all other duplicates.

Ferrero, the Italian confectionery behemoth, introduced "Nutella Gelato" to supermarket shelves in numerous European countries earlier this month. This product was introduced just before the current sultry heatwave sweeping the continent.

Nutella Gelato Celebrates Nutella's 60th Anniversary with Authentic Hazelnut and Chocolate Flavors in Europe

It is an ice cream with an authentic Nutella flavor. It consists of layers of hazelnut cream, and the chocolate is made with the same ingredients as the world-renowned chocolate spread.

Nutella's 60th anniversary celebrations include the development of "Nutella Gelato." The historical moment in 1964 when the Alba-based Ferrero group ingeniously packaged Piedmont's unique hazelnut spread in a glass jar and commercialized it was marked.

According to Fortune, the brand's inaugural packaged ice cream, Nutella Gelato, is available in Italian and other European supermarkets for €4.99. This premium price is for a small 470ml tub that is expected to compete with Häagen Dazs and Ben & Jerry's.

Ferrero's revenues have increased consistently over the past three years, rising from €14 billion in 2021 to €17 billion in 2023.

The group is optimistic that this new product will be as successful as the other Nutella variations developed thus far and will be well-received by consumers throughout Europe. Eurostat estimates the European ice cream industry is valued at over €6 billion.

Ferrero has previously transformed Nutella into an alternative product. In 2005, the Nutella&Go snack was introduced, consisting of a bundle of sticks and Nutella to scoop up the spread. The Nutella B-ready, a crispy baked shell, was introduced in 2015. 2019, the Nutella Biscuits were introduced, and the Nutella Muffin was introduced in 2020. The Nutella Croissant was introduced last year.

Savoring Nutella Gelato is not equivalent to freezing a jar of Nutella until it solidifies into ice. This is because Nutella Gelato contains light brown layers of hazelnuts that combine with the dark chocolate.

Furthermore, it is not exclusively distributed in Italy but is available in other European countries.

Leonardo Calabrò, Ferrero's Global Head of Ice Cream, informed Fortune that the new line is available in Italy, France, Germany, and Spain, with additional markets.

The pot provides a soft and silky hazelnut ice cream enriched by delectable Nutella layers and swirls, providing an unmistakable Nutella experience.

“Even though it’s only been available for a short period of time, we’re since then registering a very positive preliminary performance, (and) we’ve been pleased with the enthusiastic feedback consumers of all ages are showing after having tasted Nutella Ice Cream,” Calabró adds.