The French Football Federation (FFF) has signed a multi-year deal in making Konami its official football video game partner.
The partnership incorporates commercial, imagery, and activation rights in licensing a number of rights for the eFootball video game series.
Alongside the host of branding and media rights, FFF will also be integrated into a selection of esports events featuring other licensed national associations.
FFF managing director François Vasseur underlined that Konami's global presence would allow the French national team to reach a larger global audience, and their knowledge is a tremendous chance to drive the growth of French esports.


China Factory Activity Slips in January as Weak Demand Weighs on Growth Outlook
Native American Groups Slam Trump’s Call to Restore Redskins Name
Nvidia’s $100 Billion OpenAI Investment Faces Internal Doubts, Report Says
Extreme heat, flooding, wildfires – Colorado’s formerly incarcerated people on the hazards they faced behind bars
How did sport become so popular? The ancient history of a modern obsession
Gold and Silver Prices Plunge as Trump Taps Kevin Warsh for Fed Chair
Locked up then locked out: how NZ’s bank rules make life for ex-prisoners even harder
Sandisk Stock Soars After Blowout Earnings and AI-Driven Outlook
US Reviewing Visa Denial for Venezuelan Little League Team Barred from World Series
U.S. Dollar Slides for Second Week as Tariff Threats and Iran Tensions Shake Markets
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up?
Elon Musk’s Empire: SpaceX, Tesla, and xAI Merger Talks Spark Investor Debate
Climate Adaptation at Home: How Irrigreen Makes Conservation Effortless
Asian Currencies Hold Firm as Dollar Rebounds on Fed Chair Nomination Hopes
U.S. Plans $115 Million Counter-Drone Investment to Secure FIFA World Cup and Major National Events
Trump Attends Super Bowl Amid Cheers, Boos, and Political Divide 



