The French Football Federation (FFF) has signed a multi-year deal in making Konami its official football video game partner.
The partnership incorporates commercial, imagery, and activation rights in licensing a number of rights for the eFootball video game series.
Alongside the host of branding and media rights, FFF will also be integrated into a selection of esports events featuring other licensed national associations.
FFF managing director François Vasseur underlined that Konami's global presence would allow the French national team to reach a larger global audience, and their knowledge is a tremendous chance to drive the growth of French esports.
