HSG Laser said its Düsseldorf showroom, opened Nov. 10, gives the company a local base for demonstrations, application testing and customer services as it builds out its European operations.
The facility covers more than 2,000 square meters. HSG describes the location as a showroom, while also assigning it roles in sales, regional operations and service for customers and partners across Europe.
Technical assistance, customer service, spare-parts access and repairs are among the functions HSG says will operate there. The company also plans sample production, application trials and process checks, enabling users to assess equipment and workflows at the same location. By combining display, testing and repair capabilities, the site is intended to connect product evaluation with local service.
At the opening, HSG displayed its GT, R2 PRO and TL3 PRO machines. The event was the TL3 PRO’s first presentation in Europe, the company said. Demonstrations covered laser cutting, welding and automation.
HSG’s European record now includes a 10,000-square-meter Krefeld facility established in 2025 and a warehouse in Poland opened in 2023; the company traces the network’s start to its 2018 entry into the region. Düsseldorf adds a showroom and customer-service functions to those earlier sites. The sequence shows the new center follows earlier warehouse and facility additions while adding a customer-facing base for demonstrations, testing and service.
Representatives of the Chinese Consulate General in Düsseldorf and the City of Düsseldorf attended the opening ceremony, according to the announcement. HSG’s global and European management teams and business partners were also present. The event came during the company’s 20th anniversary year.
The company said the location is designed for European customers and partners, with machinery displays alongside technical support, testing and service. Shawn Wang, HSG Laser’s vice president and head of global business, linked the opening to continued growth, saying, “We are just getting started.”
