Harley-Davidson announces new executive appointment as its CFO steps down to join Hasbro

Harley-Davidson announced major executive leadership team appointments this week and mentioned that its chief financial officer, Gina Goetter, is also leaving the company to join Hasbro Inc., a well-known American toymaker.

Harley-Davidson said on Wednesday, April 12, that its CFO is set to make her exit at the end of this month. Goetter will be moving to Hasbro and will assume the same executive role she is giving up at the motorcycle manufacturing company.

As per Reuters, the company further said that its Vice President, Treasurer, David Viney, will be serving as its interim CFO once Goetter vacates the post on April 28. It was mentioned that the firm’s shares were down by 2.8% in extended trading after plunging more than six percent on the same day when the executive changes were reported.

Goetter first took office as Harley-Davidson's CFO in September 2020, and she was said to have played an important part in the company’s restructuring plan that was dubbed "Rewire." This was a strategy to phase out the less popular motorcycle models while also simplifying its business system by serving its older customer base.

Prior to her move to Harley-Davidson, Goetter worked at Tyson Foods and spent more than two decades at General Mills Inc., where she held various executive roles in finance. She is set to take over the CFO role at Hasbro on May 18 and will succeed Deborah Thomas.

Hasbro’s chief executive officer, Chris Cooks, welcomed Goetter to the company via a press release where he said, “We are excited to welcome Tim and Gina to Hasbro and I am confident that their skills and qualifications will complement Hasbro’s existing leadership team as we execute against our Blueprint 2.0 strategy, which is focused on bringing our brands to life for consumers of all ages, maximizing the value of our IP, and creating long-term shareholder value.”

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