Hollys Enters Japanese Market to Open First Overseas Store in Osaka

Hollys, a leading coffee chain in South Korea, said on Monday, April 1, that it will open its first store in Japan. The company is an affiliate of the KG Group, and it will bring the Holly brand to the Japanese market as part of its global expansion strategy.

First Japan Location

According to Yonhap News Agency, the company is building the first Hollys Coffee outlet in Osaka, which will be inaugurated within the first half of this year. The chain is planning to set up its business in the country and open more stores later. It will establish its local office rather than offer master franchises to companies for the launch and operation of the stores.

Customers and coffee lovers will soon be able to taste Hollys Coffee brand of beverages once it opens in the Marui Department Store in Namba, Osaka. From here, the company is looking to expand further and reach more regions for business expansion worldwide.

Bringing the K-Cafe Experience to the World

KPE News reported that Hollys Coffee entered Japan to promote K-Cafe to the world. Another aim is to determine and verify the brand’s global competitiveness.

It picked Japan as the fourth largest coffee consumer in the world and ranks first in Asia. it plans to bank on the growing popularity of Korean cafes and desserts to promote its brand while spreading the taste of Korean coffee blends to other territories. At any rate, Japan will be the starting point for its expansion to cities outside of South Korea.

"We decided to expand directly to Japan, Asia’s largest coffee consumer, to promote Korea’s cafe culture and coffee taste,” Hollys chief executive officer, Lee Jong Hyun, said in a statement. “Starting with the Namba Marui branch in Osaka, we will expand stores to major cities in Japan and enter other overseas markets as part of our global plans.”

Photo by: Hollys Website