Huawei Unveils Pura 70 Series to Rival Apple's Dominance in China's Smartphone Arena

Huawei Technologies Co., Ltd. rolled out a new line of advanced smartphones on Thursday, April 18. The company is starting to sell the new Pura 70 smartphone series to continue its resurgence in the Chinese market and step up its game to beat Apple.

Huawei launched the Pura 70 series, which replaced the P series, which was first introduced in 2012. According to CNBC, the company’s move to introduce new smartphones to the market indicates the tech firm’s growing confidence in the field.

Phone Models and Prices

The latest phone lineup that Huawei offers consumers in China consists of four new models. The company hopes these devices with cutting-edge features will help it fight Apple, which has remained dominant in the country’s foreign smartphone category.

As posted on Huawei’s website, its Pura 70 series includes the regular Pura 70, which costs 5,499 yuan; the Pura 70 Pro, priced at 6,499 yuan; the Pura 70 Pro Plus, sold at 7,999 yuan; and the Pura 70 Ultra was priced at 9,999 yuan. These are already available and on sale in China.

Release Date of Huawei Pura Phone Models

Reuters reported that Huawei’s Pura series has advanced cameras and a sleek design. Compared to the brand’s Mate series, this offers better performance, but the latter may be better for business use.

Meanwhile, fans must note that the Pura 70 Pro and Pura 70 Ultra versions are already on sale starting today, while the other two models have yet to arrive on April 22. With the release earlier today, Huawei has already run out of stock in its online store, and hundreds reportedly lined up to get the new phones in Huawei outlets in Beijing, Shanghai, and Shenzhen.

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