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Hyundai Department Store Co. is set to launch the first-ever Disney Store in South Korea. The leading department store company said an inauguration was planned for July in its Pangyo location.
Hyundai Department Store Co. revealed on Thursday that it has secured the operating rights for Disney Store. This is the retail chain of the Walt Disney Company, and the retail arm of the Hyundai group is bringing its first official store to Korea this year.
Before the grand opening, Hyundai Department Store will install a pop-up store in Pangyo on Tuesday, April 18. This will showcase Disney Store’s character clothing line, popular toy figures, and various household products.
According to The Korea Economic Daily, aside from the store in Pangyo, the company will also set up Disney Stores in the following locations - The Hyundai Seoul, Hyundai Premium Outlet Gimpo, and Hyundai Department store in Cheonho. Fans can expect to see the Walt Disney outlets in these additional locations later this year.
Moreover, there are also plans to open an online mall for the Disney store on The Hyundai’s online shopping site. Before the store’s launch, Hyundai will carry out a large-scale Disney-themed marketing campaign that extends to the whole country.
"Hyundai Department Store's intention to provide new experiences that have never existed before matches Walt Disney Company Korea's needs to increase contact with Korean customers," Hyundai Department Store’s chief executive officer, Kim Hyung Jong, said in a statement. "Through this collaboration, we will present the direction of future-oriented retail."
Korea Joongang Daily further quoted the CEO as saying, “After long discussions and effort, Korea is finally getting a Disney store. Hyundai Department Store’s determination to provide new experiences to consumers coincided with the needs of Walt Disney Company Korea to reach out to domestic consumers.”
Photo by: Mike Kalasnik/Flickr (CC BY-SA 2.0)
