Hyundai to set up metaverse-based studio dealing with UAM, PBV

Hyundai Motor Co. will set up a Hyundai Motor Studio on the mobile-based metaverse platform Zepeto, which depicts the carmaker’s actual studio in Seoul, to provide a variety of content about mobility life.

The studio provides information on urban air mobility (UAM), purpose-built vehicles (PBV), and future mobility transfer hubs.

Visitors may see the Ioniq advertising film featuring BTS, as well as try on and buy Hyundai's 'Restyle' fashion range built from repurposed materials.

Visitors that arrive to Hyundai Motor Studio via Zepeto may test out the UAM on the building's rooftop.

Visitors may also test out PBVs themed as 'party room,' 'healthcare clinic,' and 'food truck,' as well as visit the S-Point, a transfer hub between various mobility vehicles.