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NEW YORK, March 27, 2018 -- What: The H2 2017 Media Quality Report addresses media quality benchmarks for fraud, viewability, and brand safety across desktop, mobile, and video based on an analysis of over 500 billion impressions per month. IAS conducts this bi-annual report on an ongoing basis to help our partners and clients better understand emerging trends in media quality. For instance, this year’s report reflects a 13% increase in mobile display brand risk, highlighting the need for cooperative, industry-wide solutions to brand safety challenges.
When: March 27, 2018
Where: U.S. and global markets
Who: Integral Ad Science is a global measurement and analytics company that builds verification, optimization, and analytics solutions to empower the advertising industry to invest with confidence and activate consumers everywhere, on every device.
Why: The H2 2017 Media Quality Report provides the most current and comprehensive analysis of the state of digital media quality across platforms and global markets based on an analysis of hundreds of billions of impressions. The last year has seen renewed focus on brand safety challenges and increasing pressure to make every digital dollar count. These insights empower marketers, publishers, and digital decision makers to better understand, anticipate, and navigate emerging media quality trends.
Download the full report here: https://go.integralads.com/us-mqr-2017-h2.html?utm_campaign=IAS-corporate-2018&utm_medium=pr&utm_source=hotwire&utm_content=media-quality&utm_term=us_h2_2017_mqr
For more information, contact Matthew Engstrom, marketing research director at Integral Ad Science:
310-694-2799
[email protected]
