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The luxury Jaguar brand will be entirely electric by 2025 and carmaker Jaguar Land Rover(JLR) will launch e-models of its entire lineup by 2030.
JLR's Land Rover brand will be available in six pure electric models over the next five years, with the first one coming in 2024. It will spend around $3.5 billion annually on electrification technologies and the development of connected vehicle services.
Owned by India’s Tata Motors, JLR is taking the challenge of transitioning to electric vehicles while retaining the feel and power of a luxury combustion engine model.
All three of its British plants will be kept open as it electrifies its range.
Shares in Tata Motors rose as much as 3% after the announcement.
JLR will center its manufacturing effort for the Jaguar electric car at its Solihull plant. However, it dropped plans to build the XJ, the brand’s flagship full-size car, at its Castle Bromwich facility in central England.
Instead, the Castle Bromwich plant would focus on “non-production” activities in the long term.
JLR is also investing in developing hydrogen fuel cells and expects prototypes to be on the UK’s roads within the next year as part of a long-range investment plan.
