KFC announces return of its ‘Double Down’ after almost a decade hiatus

Kentucky Fried Chicken, or KFC, is bringing back a favorite food item that has been missing in the stores for almost 10 years. The fast-food chain announced that its “KFC Double Down” is returning in its stores but for a limited time only.

KFC said the chicken sandwich would be available starting March 6. This menu is a creation that caught a lot of attention when it was first introduced, and this is because it is not a typical sandwich.

It has no bread, and in its place, two fried chicken fillets serve as the bun. In the middle, the fillets have bacon and two slices of cheese. Customers can choose between a mayonnaise and spice sauce as dressing.

CNN Business reported that KFC Double Down was first released in 2010 and sold over 10 million sandwiches. But even with the massive sales, KFC said at that time that the sales were “immaterial.

Analysts also said that the sales of the new sandwich were below expectations despite generating more buzz than any other test item in the history of KFC. As a result, it was pulled out from the stores at some point but reappeared in 2014 for a short time before disappearing again.

For its decision to add the KFC Double Down again to the menu, the company said it is because customers have been clamoring for its return. The fast-food chain further said that releasing the sandwich again this year is their response to the call.

"The Double Down is one of the most buzzworthy fast food menu items ever," KFC US’ chief marketing officer, Nick Chavez, said in a press release. "After nearly a decade of people begging for its return, we're embracing the chaos, bringing back our most iconic sandwich ever for just four weeks."

The CMO added, "We realize leaving the buns behind isn't for everyone, so our newest Bacon & Cheese Chicken Sandwich was designed for those who are looking for the craveable taste of bacon and cheese added to the chicken sandwich perfected by the fried chicken experts."