Iceland 4x4 Rental Guide: When Do You Really Need Four-Wheel Drive? 
AstraZeneca Halts Phase III Volrustomig Lung Cancer Trial After Efficacy Setback 
DogecoinVM Makes DOGE Transactions 300x Faster 
Trump Opens Tax-Exempt Dyed Diesel Access as Fuel Prices Surge 
Trump Administration Bars U.S. Travelers From Congo Flights Amid Ebola Outbreak 
Asian Stocks Rise as Nasdaq Record Offsets Bond Yield Pressure 
China Shuts 670 Banks as Bitcoin Eyes Financial Risks 
German Industrial Orders Plunge 10.6% in August 
Zcash Privacy Demand Rises as AI Exposes Bitcoin Transactions 
New York Declares Measles Disaster Emergency as Cases Surge 
Kazakhstan and Tether Explore Tenge Stablecoin and RWA Tokenization 
Apple iPhone 18 Pro Sales Jump 12% in China 
Asian Currencies Mixed as Yen Weakens, Dollar Holds Firm 
Novartis Shares Plunge After Muscle Drug Fails Phase III Trial 
Indian Stocks Fall as RBI Hikes Rates to 5.50% 
Add as a preferred source on Google
The Kellogg Company has become the first food company in the US to introduce NaviLens technology on its packaging, enable consumers to easily locate the boxes from several feet away.
With NaviLens technology, the front and side of the cereal boxes of Corn Flakes, Coco Pops, Special K, Rice Krispies, and Crispix, will be equipped with an optical smart code that can be detected and read by the NaviLens and NaviLens Go apps.
The appsket customers hear the brand names, package sizes, and nutritional information, in up to 36 languages.
THe technology also helps the visually impaired perform everyday tasks.
According to Charisse Hughes, chief brand and advanced analytics officer of Kellogg, the heart of their ESG strategy is the advancement of sustainable and equitable access to food.
In addition to the cereal packaging, Kellogg says it will incorporate the codes in all corporate facilities in the US by the end of 2023 to make the sites more accessible and easier to navigate for blind and low-vision employees.
