The Kellogg Company has become the first food company in the US to introduce NaviLens technology on its packaging, enable consumers to easily locate the boxes from several feet away.
With NaviLens technology, the front and side of the cereal boxes of Corn Flakes, Coco Pops, Special K, Rice Krispies, and Crispix, will be equipped with an optical smart code that can be detected and read by the NaviLens and NaviLens Go apps.
The appsket customers hear the brand names, package sizes, and nutritional information, in up to 36 languages.
THe technology also helps the visually impaired perform everyday tasks.
According to Charisse Hughes, chief brand and advanced analytics officer of Kellogg, the heart of their ESG strategy is the advancement of sustainable and equitable access to food.
In addition to the cereal packaging, Kellogg says it will incorporate the codes in all corporate facilities in the US by the end of 2023 to make the sites more accessible and easier to navigate for blind and low-vision employees.


BOJ Signals Faster Rate Hikes as Inflation Risks Raise September Move Odds
Australian Shares Fall as Westpac Slides, Miners Gain Ahead of RBA Decision
China Inflation Cools in July as CPI Misses Forecast, PPI Deflation Eases
Singapore Raises 2026 GDP Growth Forecast to 4.5%-5.5% as AI Boom Fuels Economy
Oil Prices Rise as Hormuz Reopening Remains Uncertain
Eli Lilly Eyes AtaiBeckley Acquisition to Expand Psychedelic Mental Health Pipeline
OpenAI Restricts Astra AI Over Cyberattack Risks
England Drought Expands to 71% as Heatwave Deepens Water Crisis
AstraZeneca Shares Sink After Wainua Trial Misses Key Heart Disease Goal
Singapore Raises 2026 GDP Growth Forecast as AI Demand Fuels Economy
Apple Tests China’s CXMT Memory Chips for iPhones and MacBooks Amid AI Supply Crunch
Alcohol is one of the most dangerous drugs, yet its presence is ubiquitous in social settings and celebrations
Takeda Hit With $885M Verdict Over Amitiza Generic Drug Delay Scheme
Sony, TSMC Eye $6.3 Billion Japan Chip Venture for Next-Gen Image Sensors
Trump Media Says Truth API Draws 10+ Customers as Conflict Concerns Grow
Alphabet Stock Slides as Google AI Pioneer Jeff Dean Exits to Launch Discovery Loop 



