Trello Outage Disrupts Users as Access Issues Hit Atlassian’s Work Management Platform 
SpaceX Reportedly Preparing Record-Breaking IPO Targeting $1.5 Trillion Valuation 
Fed Rate Cut Signals Balance Between Inflation and Jobs, Says Mary Daly 
Samsung SDI Secures Major LFP Battery Supply Deal in the U.S. 
SK Hynix Considers U.S. ADR Listing to Boost Shareholder Value Amid Rising AI Chip Demand 
ANZ Faces Legal Battle as Former CEO Shayne Elliott Sues Over A$13.5 Million Bonus Dispute 
Mexico Moves to Increase Tariffs on Asian Imports to Protect Domestic Industries 
Gold Prices Hold Firm as Markets Await Fed Rate Cut; Silver Surges to Record High 
Air Force One Delivery Delayed to 2028 as Boeing Faces Rising Costs 
ADB Approves $400 Million Loan to Boost Ease of Doing Business in the Philippines 
U.S. Dollar Slides for Third Straight Week as Rate Cut Expectations Boost Euro and Pound 
SoftBank Eyes Switch Inc as It Pushes Deeper Into AI Data Center Expansion 
Britain has almost 1 million young people not in work or education – here’s what evidence shows can change that 
Azul Airlines Wins Court Approval for $2 Billion Debt Restructuring and New Capital Raise 
Evercore Reaffirms Alphabet’s Search Dominance as AI Competition Intensifies 
Automobile manufacturer Kia has launched an NFT collection in collaboration with Dead Army Skeleton Klub (DASK) NFT characters on the Sweet platform as part of an ad campaign for the 2023 Kia Soul.
The ad showcases three popular DASK NFT characters driving a 2023 Kia Soul.
It also includes a QR code that allows viewers to enter to win one of 10,100 Kia-themed NFTs. Special edition DASK-Kia NFTs with the automobile and DASK characters are also available.
Kia's first NFT, which included the 'Robo-dog' from its Super Bowl ad, was also released with the Sweet platform. The campaign establishes a brand link with exciting new technology, positioning Kia to appeal to younger, more tech-savvy consumers.
Russell Wager, VP of Marketing, Kia America, emphasized that the Soul is as individualistic as the NFTs are, and Kia is always innovating to stay on the cutting edge.
Other automakers are incorporating NFTs into their marketing strategies as well. Lamborghini debuted an NFT collection with photographs by Swiss artist Fabian Oefner, and a previous one related to space exploration. Mercedes-Benz has collaborated with Art2People to develop NFTs based on the G-class series.
Meanwhile, Alfa Romeo has chosen a different approach, revealing that the Alfa Romeo Tonale, its new SUV, would come with a digital certificate. When the automobile is sold, the NFT will collect vehicle data and act as verification that it has been properly maintained. This is done to keep the car's worth safe.
