Killer E-commerce Marketing Tips You'll Want to Implement in 2017

With the start of a fresh year it’s time to look at your business and identify areas that you wish to improve upon. If e-commerce marketing is something that your company either isn’t using or is failing to use to its maximum benefit, then it’s time to tackle it head on. We’ve put together a variety of killer tips that will help you with your e-commerce marketing efforts in 2017.

Create an E-Commerce Marketing Plan

Before you just start trying out different tips and techniques in no certain manner, it’s a good idea to instead approach things with a well-defined marketing plan. Make this plan your top priority for 2017 so you can start to work away at the different steps and be in a much stronger position for 2018. This plan needs to identify your goals and then the steps you will take to achieve them. The plan needs to be reasonable and realistic so that you can follow along and have success.

Set Up a Way to Track Results

How will you know if your e-commerce efforts are working unless you track them? This should be part of your plan. Figure out how you will track results, when these results will be tracked, and how you plan to go through them and identify the patterns and routines they show. These results can then be used to determine the effectiveness of your e-commerce marketing plan and point out areas that still need attention.

Team Up with a Professional

If you feel you are in over your head, then likely you are. This isn't the time to try to play the role of a hero, instead you need to think about contacting the professionals. Professionals are exactly what you’ll get when you visit the Weaveability website and ask questions. Not only will the professionals know the steps that need to be taken, but they can also help you to integrate social media with your e-commerce site.

Offer Real-Time Service

Here is a huge tip that you will want to consider for 2017. It’s amazing how many customers give up on a website if they can’t speak to a live person to ask questions or for advice. Implementing a real-time service can prove to be lucrative. Customers will know they can visit your site any time and get the information they want that will help them with their purchase.

Monitor Inventory at All Times

Another tip you can use is to monitor your inventory with a fine-tooth comb at all times so you can identify those items that aren’t selling well. It doesn’t make any sense to keep them around, plus they will just make your website more cluttered and busy. If there is an item you’re having a hard time moving, then it’s time to nix it from your offerings.

There are all kinds of things you can do to help ensure the success of your e-commerce site. Spending time to create a marketing plan complete with your goals, will give you the direction you need.