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Singapore-based Kusto Group has forged a strategic development agreement with U.S. fast-food giant Wendy's to pioneer a new landscape of fast-food dining in Central Asia.
Under the agreement, Kusto Group plans to open and operate 55 Wendy's outlets across Uzbekistan and Kazakhstan by 2030.
Next Generation Restaurant Layout, Innovative Drive-Thru
In line with the expansion plans, Kusto Group is set to introduce a Next Generation restaurant layout, offering a modern and inviting ambiance. Additionally, an innovative AI-based drive-thru system will be implemented in Kazakhstan by Q2 2024, providing customers with a seamless and efficient ordering experience.
Kusto Group, led by Founder and Chairman Yerkin Tatishev, has already launched the first two Wendy's restaurants in Almaty, Kazakhstan, in partnership with Wissol Group, reports Inside Retail.
"Through our collaboration with Wendy's, Kusto Group has brought the best international standards of safe and wholesome restaurant management to the Central Asian market." Kusto Group said. "We work with local farmers, suppliers and partners to deliver fresh, high-quality products and ingredients to our customers."
Global Expansion Solidifies Wendy's Position
Wendy's has established itself as the third most successful 'quick service restaurant' franchise in the burger category worldwide. With a presence in 32 countries, the company has strategically expanded into new markets, including Central Asia, Australia, and Saudi Arabia. Collaborating with successful global firms like Kusto Group enables Wendy's to expand its footprint further.
In pursuit of exceptional service and anticipating the future of fast-food dining, Wendy's has committed to embracing cutting-edge initiatives and technologies. Yerkin Tatishev visited Wendy's HQ in Dublin, Ohio, to explore and learn more about the latest innovative solutions driving the industry forward.
Beyond expanding the restaurant chain, the signed agreement is expected to stimulate economic growth in Central Asia. According to a PR Newswire press release, the development of 55 Wendy's outlets will generate well-paying job opportunities for local communities, contributing to their socio-economic advancement.
Since its establishment in 1969, Wendy's has become an international phenomenon, with over 6700 locations worldwide. With a steadfast commitment to quality and exceptional customer service, the company continues to captivate global markets, ensuring consistent growth and success.
Photo: Siyuan Lin/Unsplash
