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Lionel Messi has a signature burger, and this will be launched at the Hard Rock Cafe. The new sandwich is being endorsed by the Argentine football superstar as well.
Last year, the 34-year-old Ligue 1 club Paris Saint-Germain forward struck a deal with Hard Rock Cafe to be its brand official ambassador. He signed a 5-year contract on the day the restaurant turned 50 years old in June 2021.
Manchester Evening News reported that with the agreement, Messi's image is now seen in Hard Rock Cafe's ads and now, he is being featured on the menu too. The Davie, Florida headquartered chain of themed restaurants announced the addition of the "Messi Burger" to its menu list.
This is the latest Messi-related branding from Har Rock Cafe, and it follows the footballer's "Live Greatness" campaign via the restaurant last year. The Messi Burger is the next celebrity endorsement as part of their partnership.
The new burger is composed of two huge beef patties that are layered with provolone cheese, caramelized red onion, sliced chorizos, tomato, and romaine lettuce. The sandwich is completed with Hard Rock Cafe's signature smoky burger sauce and served on a brioche bun. Customers can also request for addition of an egg if they want but with an extra charge.
The Messi Burger is stacked with 10 flavorful ingredients and a new take on the restaurant's own Legendary Steak Burger. The finest ground beef was used to make the patties that were seasoned and seared to perfection. This massive burger has been priced at £10 without any sides or a la carte.
"It is an honor to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe's Legendary Steak Burger," Hard Rock International's chief operating officer, Jon Lucas, said in a press release. "We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi's very own favorites for a unique and unforgettable experience.
