Optus Apologises After Network Outage Disrupts Emergency Calls 
US Bans Canadian Alcohol, Motorcycles as Trade War Escalates 
Blackstone Eyes $2 Billion ZO Skin Health Sale 
Apple Unveils $1,999 Foldable iPhone Duo 
Zara Owner Inditex Sales Rise 9% in August 
Asian Stocks Slide as Oil Surge Fuels Rate Hike Fears 
UK Food Inflation Forecast to Hit 6.4% by Mid-2027 
TetherMax Expands into Asian Market Following Rebranding, Names Actor Yun Siyun as Brand Ambassador 
Japanese Yen Nears Seven-Month High as Oil Approaches $100 
Gold Prices Steady Ahead of U.S. Inflation Data and Fed Decision 
Oil Prices Surge as Middle East Shipping Attacks Threaten Supply 
US Treasury Yields Near 5% as Oil Fuels Inflation Fears 
Treasury Buyback Fails to Cool Long-Term Yields 
Brent Oil Tops $100 as Middle East Conflict Threatens Supply 
Gold Prices Steady as Hot PPI Boosts Fed Rate Hike Bets 
Kioxia Rules Out SK Hynix Manufacturing Partnership 
Nvidia-Groq AI Chip Deal Faces U.S. Antitrust Probe 
Add as a preferred source on Google
Lionel Messi has a signature burger, and this will be launched at the Hard Rock Cafe. The new sandwich is being endorsed by the Argentine football superstar as well.
Last year, the 34-year-old Ligue 1 club Paris Saint-Germain forward struck a deal with Hard Rock Cafe to be its brand official ambassador. He signed a 5-year contract on the day the restaurant turned 50 years old in June 2021.
Manchester Evening News reported that with the agreement, Messi's image is now seen in Hard Rock Cafe's ads and now, he is being featured on the menu too. The Davie, Florida headquartered chain of themed restaurants announced the addition of the "Messi Burger" to its menu list.
This is the latest Messi-related branding from Har Rock Cafe, and it follows the footballer's "Live Greatness" campaign via the restaurant last year. The Messi Burger is the next celebrity endorsement as part of their partnership.
The new burger is composed of two huge beef patties that are layered with provolone cheese, caramelized red onion, sliced chorizos, tomato, and romaine lettuce. The sandwich is completed with Hard Rock Cafe's signature smoky burger sauce and served on a brioche bun. Customers can also request for addition of an egg if they want but with an extra charge.
The Messi Burger is stacked with 10 flavorful ingredients and a new take on the restaurant's own Legendary Steak Burger. The finest ground beef was used to make the patties that were seasoned and seared to perfection. This massive burger has been priced at £10 without any sides or a la carte.
"It is an honor to take our partnership with world-renowned soccer star, Lionel Messi, and the LIVE GREATNESS campaign to the next level with his very own take on Hard Rock Cafe's Legendary Steak Burger," Hard Rock International's chief operating officer, Jon Lucas, said in a press release. "We are excited to welcome Hard Rock and Messi fans to our turf to try the burger inspired by Messi's very own favorites for a unique and unforgettable experience.
