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English soccer giant Liverpool has launched its first official non-fungible token (NFT) collection dubbed the ‘LFC Heroes Club’ offering illustrations of 24 Liverpool stars that could bring in over US$11.1 million.
Liverpool has created two categories of digital collectibles: a set of 24 unique ‘Legendary’ one-of-one NFTs and a series of generative ‘Hero Edition’ NFTs that combine multiple player illustrations to produce a unique digital collectible.
The NFT sale from March 30 to April 1 will be run and managed on the energy-efficient blockchain Polygon.
Half of the proceeds from the Legendary auction will support the club’s charity, the LFC Foundation, while 10 percent from the Hero sale and an additional 10 percent of all future resale royalties will also go to the charity.
The NFTs have been produced in partnership with the fine arts company Sotheby’s.
According to the club, owning an NFT could enable supporters to join an ‘innovative fan community’, with access to unique experiences, competitions, virtual hangouts, retail discounts, and a community forum.
The NFTs sale from 30th March to 1st April will be run and managed on the energy-efficient blockchain Polygon.
The Athletic says that the club could bring in over US$11.1 million if all of the NFTs sell out and the LFC Foundation donation is made.
Drew Crisp, senior vice-president of digital at Liverpool, said they have conducted some in-depth fan research before entering this market and found that almost a quarter of 18 to 34-year-olds would be likely or very likely to participate in official NFT offerings from the club.
