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Lotte Confectionery to rebrand as Lotte Well Food to reflect commitment to wellness

The company is seeking to solidify its identity as a globally integrated food company beyond its confectionery business.

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Lotte Confectionery to rebrand as Lotte Well Food to reflect commitment to wellness
Lotte Confectionery products

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South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, to reflect its commitment to wellness and emphasize its status as a fully integrated food company.

The decision was made at a regular shareholders' meeting.

The company is seeking to solidify its identity as a globally integrated food company beyond its confectionery business.

Lotte Confectionery merged with Lotte Food in July 2020, broadening its business range to include convenience food, meat processing, and oil processing.

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