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Lotte Confectionery to rebrand as Lotte Well Food to reflect commitment to wellness

Lotte Confectionery products

South Korea's Lotte Confectionery Co. will change its name to Lotte Well Food, effective April 1, to reflect its commitment to wellness and emphasize its status as a fully integrated food company.

The decision was made at a regular shareholders' meeting.

The company is seeking to solidify its identity as a globally integrated food company beyond its confectionery business.

Lotte Confectionery merged with Lotte Food in July 2020, broadening its business range to include convenience food, meat processing, and oil processing.

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