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Louis Vuitton will open a dedicated furniture and homewares store in Shanghai as it aims to expand further into lifestyle offerings to affluent Chinese clients.
The store is a world first for the French luxury brand.
The appointment-only showroom is located in a century-old three-story mansion just behind Nanjing Road, the city’s premier upscale shopping strip.
According to Louis Vuitton, the showroom will be trialed for several months as a pop-up and may become a permanent feature.
Among the items on display is a hanging cocoon chair designed by the Campana brothers, which costs over $97,860 and a small lamp resembling a glass milk bottle encased in leather straps cost $1,452.
There’s a smaller side building showcasing designs by Frank Chou, the first mainland Chinese designer tapped by Louis Vuitton to collaborate on the furniture and homewares Objet Nomades collection.
Louis Vuitton opened a store in the southwestern city of Chengdu that included an exhibition space and restaurant.
According to “ GlobalData consumer analyst Bobby Verghese, whose firm reckons sales in China’s home sector will grow to $782 billion by 2026, LMVH is repositioning itself as a contemporary luxury brand by tapping new avenues that resonate with dynamic Chinese Millennials and Gen Z consumers.
Verghese sees homewares as a good bet for Louis Vuitton, especially in China.
