Sun Exchange, a blockchain-based solar micro-leasing marketplace, has announced the appointment of two leading figures in the crypto industry as advisors: Max Keiser and Stacy Herbert.

The crypto experts are known for commandeering successful ventures such as the Keiser Report and Heisenberg Capital. Other key Sun Exchange advisors include David Orban, a pioneering crypto investor and Founder and Managing Partner of Network Society Ventures; Danny Kennedy, Managing Director of the California Clean Energy Fund; and Michael Terpin, cryptocurrency mogul and CEO of Transform Group.

Sun Exchange, which initially launched on Keiser's cryptocurrency-based crowdfunding platform, StartJoin, is now launching its own token, SUNEX, in a pre-sale that ends on June 1, and so far they've raised over USD 1.1 million, exceeding an initial soft cap of USD 1M.

"The Sun Exchange was revealed to the world through StartJoin in early 2016, and it is from there we got our first crypto purchases of our buy-to-lease solar cells. Like users of that platform, we believe in using crypto for good and building a new and fairer economy. It is exciting to have Stacy and Max now onboard as advisors as we enter this critical growth phase and launch our groundbreaking SUNEX Network Token," said Abraham Cambridge, CEO, Sun Exchange.

SUNEX, the new Sun Exchange digital rewards token, is available for purchase through July 31 on the SUNEX Token Sale website.

Sun Exchange was recently selected by the United Nations Development Program (UNDP) to pilot blockchain-based solar finance in Moldova. It has also raised $1.6 million in seed financing round last year.