McCafé will launch its new high-grown organic dark roast coffee made from 100 percent Arabica beans grown at high elevations in Central and South America for home drinking.
The coffee features notes of cocoa and caramel.
According to Danielle Wedge, marketing director for the McCafé retail portfolio, the influence of elevation on coffee beans is impactful, providing the ideal growing conditions for beans to unlock brighter, livelier flavors.
McCafé’s high-grown organic dark roast coffee is offered as single-serve, K-Cup pods, 300g fine ground bags, and 300g whole bean bags.
