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The McDonald's anime series, titled "Yoru Mac Potenage," created by artist Uraura Ura-chan in September 2023, has officially concluded with the release of its sixth advertisement. This innovative venture into anime advertising has taken the fast-food giant by storm.
On November 5, 2023, Uraura Ura-chan delighted fans by releasing a promotional video for the Night Mac anime series, aptly named "Night Mac Potenage," which had gained significant popularity since its debut in September.
Expanding the McDonald's Brand
One of the highlights of the series has been the introduction of "Potenage," a delectable mash-up of potato and chicken nuggets, according to List 23. This mouthwatering snack, locally rendered as “pote-to” and “nagetsu” in Japanese, has become a sensation not only within the anime but also in various food chains including Pizza Hut and McDonald's.
The Anime Corner reported that the McDonald's anime collaboration has garnered tremendous attention and acclaim. As of November 5, 2023, the first episode of Yoru Mac Potenage has accumulated over 150 million views on X, a leading video-sharing platform. Impressively, the entire series has now surpassed 300 million views, solidifying its position as a viral sensation.
This successful anime marketing campaign has proven to be a remarkable strategy for promoting the McDonald's brand. The ongoing partnership between McDonald's and anime is not entirely novel, as the company has previously made cameo appearances in The Devil is a Part-Timer. Furthermore, a special visual collaboration between McDonald’s and the popular anime series One Piece was released in April.
Reflecting on the conclusion of the Yoru Mac Potenage anime series, Uraura Ura-chan expressed his gratitude and satisfaction in an official statement released through X. He thanked viewers for their support and revealed his excitement in producing this captivating advertising campaign.
The Impact of Potenage
While specific sales data for the Potenage snack is not available, the videos themselves have undeniably enhanced the snack's popularity. More people have shown interest in this delightful creation since September, contributing to the immense success of the advertising campaign.
The McDonald's anime series "Yoru Mac Potenage" has transcended conventional advertising by tapping into the ever-expanding world of anime. It has captivated audiences and further established the intersection of popular culture and food marketing. Anime collaborations hold tremendous potential for companies like McDonald's which are seeking innovative ways to connect with their audience.
Photo: Joey Nitsche/Unsplash
