McDonald’s Chicken Big Mac Is Coming to U.S. Menus in October for a Limited Time

McDonald’s is set to introduce the Chicken Big Mac to U.S. menus on October 10, 2024, as a limited-time offer. This new take on the classic Big Mac replaces beef with crispy chicken patties while retaining the signature toppings, including lettuce, pickles, and special sauce.

McDonald’s Debuts Chicken Big Mac in U.S., Tapping Into Gen Z Trends and Fan Demand

McDonald’s is introducing a new twist on its iconic Big Mac, and if you're a fan of chicken, you won’t want to miss it. In response to customer demand, the fast-food giant is launching the Chicken Big Mac, a reimagined version of the classic burger, set to debut in U.S. locations as a limited-time offer starting October 10, 2024. Already available in select international markets, the Chicken Big Mac features tempura-battered chicken patties instead of the original beef, with the same signature toppings: lettuce, pickles, onions, American cheese, and the famous Big Mac special sauce.

McDonald’s Chief Marketing and Customer Experience Officer Tariq Hassan shared the brand’s excitement about paying homage to the Big Mac, a fan favorite since its introduction in the 1960s, while also introducing it to a new generation. The campaign is inspired by current trends, including live streaming and “dupe” culture, which taps into the fun and excitement of internet discussions around whether the Chicken Big Mac is faithful.

To help settle the debate, McDonald’s has enlisted popular internet personality Kai Cenat. He will livestream his and his friends’ reactions to the Chicken Big Mac. This event, aimed at engaging Gen Z fans, will reveal more details on McDonald’s social media channels.

In addition to the Chicken Big Mac, McDonald’s recently opened a one-day pop-up restaurant in Los Angeles called “McDonnell’s. "A sandwich strikingly similar to the Chicken Big Mac, dubbed “The Chicken Sandwich,” was offered. Fans quickly speculated that McDonnell’s was a playful dupe of McDonald’s, sparking further excitement ahead of the official release.

The Big Mac: A Global Fast-Food Icon Continually Reinvented with Unique Variations Across the World

The Big Mac is not just a fast-food staple; it's a symbol of American culture and globalization. Introduced in 1967, the double-decker burger was designed to satisfy the appetites of working-class men who found McDonald’s smaller burgers less filling. Initially called the “Aristocrat” and “Blue Ribbon Burger,” the Big Mac eventually became a massive hit, expanding across the U.S. in 1968. Over the years, the Big Mac has been reimagined in various forms, including:

• Big Mac BLT: A summer-inspired version with bacon and tomato.
• Mega Tamago Mac: A Japan-exclusive, featuring three beef patties, bacon, and egg.
• Double Big Mac: Available in Canada with four beef patties.
• Denali Big Mac: Featuring larger patties, only available in Alaska.
• Son of Mac: A smaller, single-patty version known as the Mac Jr.

Fast-Food Fans Can Expect Bold New Burger Releases This Fall, Including McDonald’s Chicken Big Mac

Burgers are highly customizable, which has led to numerous variations from different fast-food chains. For burger fans looking for their next flavorful adventure, here are some new releases to explore:

• Bacon Blaze Jalapeño Double from Whataburger: This spicy burger combines jalapeño ranch, jalapeño cream cheese, jalapeño slices, two beef patties, aged cheddar, and crispy bacon.
• Smoke Show Cheeseburgers from Jack in the Box: Available exclusively in San Diego, these savory cheeseburgers feature a beef patty, American cheese, onions, tomato, lettuce, and a special Smoke House sauce, with a double bacon variation for a heartier option.
• Wednesday Whopper from Burger King: Launching on October 10, 2024, this Addams Family-themed Whopper features purple buns with black sesame seeds, and the same savory Whopper ingredients fans love.

With McDonald’s Chicken Big Mac and these other exciting burger releases, the fast-food scene is poised for an autumn full of flavor.