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Mercedes-Benz, the German luxury and commercial vehicle manufacturer, plans to release a luxury electric van model in China. This information was shared by the company's head of the vans unit, Mathias Geisen, to the local magazine called WirtschaftsWoche this week.
But then, Reuters reported that Geisen did not provide other details about the plan. He also did not mention any time frame for the planned release of Mercedes-Benz electric vans for the Chinese market.
Luxury Vans to Increase China Sales
While he only provided small bits of information, Geisen did confirm the van unit's outlook of reaching a 12% to 14% margin on sales this year. He shared this ahead of the upcoming quarterly results, set for April 30. Mercedes-Benz Vans sold a record 447,800 units last year and achieved a return on sales of about 15.1%.
"A super-luxury variant, so to speak. We want to significantly increase our sales share in China. Geisen said. "The demand for vans is growing rapidly here, especially in the luxury segment."
Mercedes-Benz Exhibits Flashy Electric Vehicles to Attract New Buyers
According to Bloomberg, the sluggish demand for electric vehicles has increased tensions in the market. Now, to win customers, Mercedes-Benz participated in the ongoing Beijing Auto Show, and in this event, the brand grabbed the opportunity to showcase its luxury vehicles, including EVs.
It was reported that Mercedes-Benz Group AG also introduced its electric G-Class SUV alongside BMW AG's new concept cars. Volkswagen is also at the auto show, and it exhibits 44 models, half of which are electric vehicles.
It is clear that aside from Mercedes-Benz, other German car brands are also targeting Chinese customers to grow their sales this year. In any case, Mercedes-Benz will launch its electric vans for the Chinese market this year, hoping for good sales results.
Photo by: Sara Kurfeß/Unsplash
