SCOTTSDALE, Ariz., Oct. 06, 2016 -- Meritage Homes Corporation (NYSE:MTH), a leading U.S. homebuilder, unveiled its LiVE.NOW.™ homes focused on the growing first-time buyer market. The Company’s strategic decision comes at a time when demand for new homes is increasing among first-time buyers who desire to enter the market to escape continuously escalating rents that make homeownership more attractive.
|
|||||
“According to Harvard University’s Joint Center for Housing Studies, the Millennial generation is expected to form two million households per year over the next decade. Many of them will be purchasing their first homes,” said Steve Hilton, chairman and chief executive officer of Meritage Homes. “We are offering those buyers more than a no-frills entry-level home by incorporating Meritage’s industry-leading energy efficiency and other upgraded features in an ‘entry-level plus’ home at an affordable price.”
LiVE.NOW. homes will generally range from 1,800 to 2,500 square feet, with prices starting in the low $200’s in most markets. A selection of homes will be available for quick move-in, making the dream of home ownership an immediate reality.
Unlike most entry-level homes, Meritage incorporates features that enhance a homeowner’s lifestyle, such as kitchen islands, pantries and granite counter tops, in addition to upgraded cabinets, laundry rooms, plumbing fixtures and appliances. While move-up homes may include those features, they usually come at higher price points that make them unaffordable for most first-time buyers.
LiVE.NOW. homes also include Meritage’s standard suite of industry-leading technologies, including spray foam insulation that is not available from other production homebuilders. Those technologies and features allow Meritage homeowners to enjoy greater comfort and energy-cost savings of up to 50 percent on heating and cooling their homes.
“People want a quality home that is comfortable, safe and healthy for their family to live in and enjoy for many years, and it’s our job to make that affordable for them,” Hilton added. “With the improved quality of life offered by our LiVE.NOW. homes, homeowners of those Meritage homes will be inclined to stay in their first homes longer before making the decision to move up to their next homes.”
In addition to the comfort and upgrades offered in LiVE.NOW. homes, buyers of those homes will also enjoy a streamlined and efficient home buying process and experience. Meritage is encouraging buyers to MOVE SOONER. LIVE BETTER. WHY WAIT? Its LiVE NOW. homes are currently available in Phoenix and Houston, with more coming soon across the country.
About Meritage Homes
Meritage Homes is the seventh-largest public homebuilder in the United States, based on homes closed in 2015. Meritage Homes builds and sells single-family homes for first-time, move-up, luxury and active adult buyers across the Western, Southern and Southeastern United States. Meritage Homes builds in markets including Sacramento, San Francisco Bay area, southern coastal and Inland Empire markets in California; Houston, Dallas-Ft. Worth, Austin and San Antonio, Texas; Phoenix/Scottsdale, Green Valley and Tucson, Arizona; Denver and Fort Collins, Colorado; Orlando, Tampa and south Florida; Raleigh and Charlotte, North Carolina; Greenville-Spartanburg and York County, South Carolina; Nashville, Tennessee; and Atlanta, Georgia.
Meritage Homes has designed and built more than 95,000 homes in its 31-year history, and has a reputation for its distinctive style, quality construction, and positive customer experience. Meritage Homes is the industry leader in energy-efficient homebuilding and has received the U.S. Environmental Protection Agency's ENERGY STAR Partner of the Year for Sustained Excellence Award every year since 2013 for innovation and industry leadership in energy efficient homebuilding. For more information, visit meritagehomes.com.
For more information, visit www.meritagehomes.com.
Contact: Brent Anderson 972.580.6360 [email protected]


SoftwareONE Posts 22.5% Revenue Surge in 2025 on Crayon Acquisition
First Western Ship Transits Strait of Hormuz Since Iran War Began
Microsoft's $10 Billion Japan Investment: AI Infrastructure and Data Sovereignty Push
MATCH Act Targets ASML and Chinese Chipmakers in New U.S. Export Crackdown
OpenAI Executive Shake-Up Ahead of Anticipated 2026 IPO
SpaceX Eyes Historic IPO at $1.75 Trillion Valuation
LG Electronics Posts Record Q1 Revenue Amid Strong Demand and Cost Improvements
Britain Courts Anthropic Amid US Defense Department Dispute
Samsung Electronics Posts Eightfold Profit Surge Driven by AI Chip Demand
Ford Issues Major Recall on Over 422,000 Vehicles Due to Windshield Wiper Defect
Norma Group Posts Revenue Decline in 2025, Eyes Modest Recovery in 2026
Pershing Square Bids €30.40 Per Share to Acquire Universal Music Group in $9.4B Deal
RBC Capital: European Medtech Firms Show Minimal Middle East and Energy Risk Exposure
Tesla Q1 2026 Deliveries Miss Estimates as AI Strategy Takes Center Stage
Microsoft Eyes $7B Texas Energy Deal to Power AI Data Centers 



