Meta has introduced retail ad measurement and an artificial intelligence video service in Thailand, TheReporterAsia and Thansettakij reported, offering retailers tools to link social campaigns to sales across channels.
The two outlets reported that Omnichannel Collaborative Ads lets advertisers target audiences on Facebook and Instagram, then compare campaign performance with sales figures supplied by participating retailers. The measurement can include purchases made through retailers’ online channels as well as in physical stores. Meta Blueprint’s training material describes connecting recorded in-store purchases to campaign reporting through the Conversions API. That can help marketers assess sales that may not appear in digital checkout figures alone, including when a shopper sees a social promotion and completes the purchase in a store.
Coverage differed on the rollout. Thansettakij said access was being extended gradually to eligible retail partners, while TheReporterAsia described the ads as immediately available to qualifying partners. Thansettakij said earlier Collaborative Ads focused on online purchases and left store sales outside the measurement. The new format is intended to give brands and retail partners a broader view of sales across channels, the coverage said.
The second product, Dream Render, creates marketing videos from written briefs or product images, according to its FAQ. The service is in beta. Dream Render says creation usually takes a few minutes and users can review and revise a proposed video plan.
Nidarat Noi Urailertprasert, Greater Asia Homecare Digital and Media Lead and Head of Media, Data and Partnership Thailand at Unilever, told Thansettakij that a trial with retail partners delivered a 2–3x lift in return on ad spend. She also reported more in-store purchases and larger basket values than Unilever saw with its business-as-usual advertising. Thansettakij did not give the trial period or explain how the result was measured.
