Mizuno has launched its first line of NFTs with three sets of tokens, one for each of the sports it specializes in: judo, running, and soccer.
The launch makes the Japanese sports brand the latest sportswear titan to enter the NFT field.
The Mizuno NFTs would be auctioned on OpenSea, where they will be sold on the Ethereum network. The bids will close at midnight Japan Standard Time on March 31.
According to Mizuno, it had commissioned a digital artist named Ryokke Draw to create artworks featuring several Japanese champion judo practitioners, including men’s champions Naohisa Takafuji and Hifumi Abe and the Tokyo Olympics women’s 78kg gold medallist Naori Hamada.
Ryokke Draw has previously worked with firms like ESPN on MMA-related digital art.
The company’s running-themed NFTs comprise seven unique commemorative Osaka Marathon-themed Mizuno Wave Rebellion Pro running shoes – one in each color of the rainbow. Each NFT can be redeemed for “actual shoes in the same design.”
Mizuno noted that the “actual” shoes would be the “only” ones of their kind “in the world.”
The firm has also launched three redeemable NFT soccer boots in its Mizuno Alpha range.
