Monster Energy has teamed up with Formula One driver Lewis Hamilton to launch a peach nectarine-flavored sugar-free energy drink that has zero calories.
Martin Attock, vice president of commercial development at Coca-Cola Europacifc Partners GB, noted that the partnership brings together two cultural icons.
Monster broke records to become the number one deliverer of value growth in the entire soft drinks category during its 20th anniversary year, and Lewis broke records for the most wins, pole positions, and podium finishes in Formula One as well.
The zero-sugar energy drink is available now for £1.39 per single can. However, a four-pack multipack variant will join the range in January 2023.


Asian Currencies Rise as Yen Surges on Fed Rate Outlook
Treasury Yields Set to Stay High as Debt Supply Pressures Bond Market
Milei Threatens Falkland Oil Firms With Sanctions
Anthropic Nears $15 Billion Credit Deal Ahead of IPO
JD Vance to Lead U.S. Presidential Delegation at Milano Cortina Winter Olympics Opening Ceremony
JPMorgan Sees ECB Raising Rates to 2.75% in December
Los Angeles Mayor Says White House Must Reassure Fans Ahead of FIFA World Cup
MongoDB Stock Sinks 14% as Atlas Growth Misses Expectations
FTSE 100 Falls as US-Iran Conflict Drives Oil Prices Higher
Native American Groups Slam Trump’s Call to Restore Redskins Name
Xiaomi Shares Jump on Europe EV Expansion Plan
CATL Shares Fall as Hungary Plant Faces Safety Halt
Trump Plans New Executive Order to Address Rising NIL Costs in College Sports
Tesla Cybercab Rides Launch in Austin as NHTSA Reviews Rollout
Los Angeles World Cup Security Plans: No ICE Immigration Enforcement at FIFA 2026 Matches, Officials Say
DOJ Launches Antitrust Investigation Into the NFL Over Broadcast Restrictions
US to Review Iran World Cup Travel Restrictions Ahead of Egypt Clash 



