Monster Energy has teamed up with Formula One driver Lewis Hamilton to launch a peach nectarine-flavored sugar-free energy drink that has zero calories.
Martin Attock, vice president of commercial development at Coca-Cola Europacifc Partners GB, noted that the partnership brings together two cultural icons.
Monster broke records to become the number one deliverer of value growth in the entire soft drinks category during its 20th anniversary year, and Lewis broke records for the most wins, pole positions, and podium finishes in Formula One as well.
The zero-sugar energy drink is available now for £1.39 per single can. However, a four-pack multipack variant will join the range in January 2023.


Republicans Raise National Security Concerns Over Intel’s Testing of China-Linked Chipmaking Tools
MetaX IPO Soars as China’s AI Chip Stocks Ignite Investor Frenzy
Australia’s major sports codes are considered not-for-profits – is it time for them to pay up?
Dollar Holds Firm Ahead of Global Central Bank Decisions as Yen, Sterling and Euro React
Trump Set to Announce Washington D.C. as Host of 2027 NFL Draft
‘The geezer game’ – a nearly 50-year-old pickup basketball game – reveals its secrets to longevity
Champions League final 2025: a battle for glory against a backdrop of money and fashion
Micron Technology Forecasts Surge in Revenue and Earnings on AI-Driven Memory Demand
Apple Explores India for iPhone Chip Assembly as Manufacturing Push Accelerates
What makes a good football coach? The reality behind the myths
LG Energy Solution Shares Slide After Ford Cancels EV Battery Supply Deal
Asian Fund Managers Turn More Optimistic on Growth but Curb Equity Return Expectations: BofA Survey
Trump Draws Cheers at Ryder Cup as U.S. Trails Europe After Opening Day
Apple Opens iPhone to Alternative App Stores in Japan Under New Competition Law
Japan Exports to U.S. Rebound in November as Tariff Impact Eases, Boosting BOJ Rate Hike Expectations
Why Manchester City offered Erling Haaland the longest contract in Premier League history 



