Monster partners with F1 star Lewis Hamilton for new sugar-free drink

Monster Energy has teamed up with Formula One driver Lewis Hamilton to launch a peach nectarine-flavored sugar-free energy drink that has zero calories.

Martin Attock, vice president of commercial development at Coca-Cola Europacifc Partners GB, noted that the partnership brings together two cultural icons.

Monster broke records to become the number one deliverer of value growth in the entire soft drinks category during its 20th anniversary year, and Lewis broke records for the most wins, pole positions, and podium finishes in Formula One as well.

The zero-sugar energy drink is available now for £1.39 per single can. However, a four-pack multipack variant will join the range in January 2023.