Mtn Dew will launch its citrus punch "Overdrive" flavor in partnership with Casey's as a fountain soda and a 20-ounce bottle this month.
According to Mtn Dew, the Overdrive flavor also hints of mango, raspberry, and lime flavors.
The Overdrive label will feature imagery that pays homage to, including "a rooster weathervane necklace and barn-shaped buoy.”
Tom Brennan, Casey's Chief Merchandising Officer, noted that as the third-largest convenience retailer and fifth-largest pizza chain in the US, they're always looking for the most flavorful products to pair with their handmade pizza, adding that Mtn Dew knows a thing or two about flavor.
