Musk’s X Raises Premium-Plus Plan to $22 With Creator Payouts and AI Features in Focus

X, the platform owned by Elon Musk, raised its premium-plus subscription to $22 in the U.S., emphasizing enhanced creator payouts and advanced AI-driven features like the Grok chatbot. The updated pricing takes effect for new users immediately, while existing subscribers see changes after January 20.

Premium-Plus Pricing Sees Significant Increase

According to Reuters, in an effort to increase the amount of money that is paid to artists on its platform, the social media giant X, which is owned by Elon Musk, increased the price of its premium-plus plan in many territories beginning on December 21.

Earlier, the top-tier plan was priced at $16 per month in the United States; but, according to a blog post, the price has increased to $22 per month. Subscriptions at the basic tier cost $3, while premium subscriptions cost $8. These prices have not altered from their previous levels.

In October, X made adjustments to its revenue-sharing methods in order to guarantee that subscription costs would contribute more directly to creator payouts and that creators would be reimbursed based on the quality of their content and engagement rather than solely on the number of ad views they received.

Subscription Price Adjustments for New and Existing Users

The revised pricing is applicable to new subscribers, while the rates that are now being charged to existing members will remain unchanged until January 20.

Premium Plus customers have access to ad-free browsing and additional services, such as increased access to the Grok AI chatbot and Radar, which provides real-time statistics on emerging trends through keyword tracking. X also provides premium subscribers with ads-free browsing.

Musk's goal to accelerate revenue growth at X, the platform that was once known as Twitter before the billionaire owned it and has relied on advertising dollars for a long time, includes subscriptions as a significant component of his strategy.