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CVS Health may be the first pharmacy to ever be in the metaverse as it has already filed to trademark its products, stores, and logo for the virtual world. It was reported that the trademark is for the company to sell virtual goods, offer health care services, and sell NFTs via the metaverse.
According to CNBC, in CVS Health’s filing with U.S. Patent Trade Office, the company has also filed for patents of its health, wellness, beauty, personal care items, and prescription drugs. Moreover, the filing includes advisory services on nutrition, healthy lifestyle, wellness coaching, and medical treatments. The application for patents was filed on Feb. 28 but was only made public late last week after the U.S. Patent Office posted it on its official website.
When the news started to spread, CVS Health explained that it made a move to file for trademarks as is another way in which the company is looking to serve the customers wherever they are, including the metaverse. This virtual ground is also becoming so big today so the company must also secure its place in that world that is based on the blockchain.
“We are regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach,” the company’s spokesperson told CNBC. “We will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services.”
While there are many big companies such as Nike that have trademarked their products and stores for the metaverse, CVS Health is the very first drug store chain to file for virtual trademarks. “I don’t think I’ve seen anything in the last couple of months that’s been like this CVS filing as a virtual healthcare clinic,” Josh Gerben, trademark attorney, said.
Finally, CoinDesk noted that CVS Health pharmacy company’s filing was submitted to the Patent Trade Office under the entertainment and amusement category. The document also indicated the non-fungible tokens (NFT) and crypto-collectibles so customers can expect to see digital tokens from CVS as well. This is the start of CVS Health’s journey to the virtual world and cryptocurrency thus, it will not be surprising it if will also start accepting cryptocurrencies as a form of payments in the future.
